Started consulting for startups and scale-ups while mentoring aspiring designers. Helping companies build strong design foundations and design teams that drive business growth.

Transitioned to leading product design initiatives, focusing on user experience optimization and design system development.
Led a team of designers to create cohesive and user-centered design solutions.

I started working as a Sr. Product Designer at Sweatcoin, a mobile app that rewards users for walking.
I was in the Growth Team, where my main focus was design with the goal of user acquisition. My marketing background was particularly useful here. During my time there we gained 80M+ new users.